Scaling a regional direct-to-consumer e-commerce portal past 8-figures.

01 — The Challenge

Tamilnadu.shop saw customer acquisition costs rise on Meta Ads, causing their ROAS to slip to 1.5x. Their catalog mapping was flawed, making it difficult to understand which creatives and regional product items were actually driving sales.

02 — The Strategy

We transitioned Tamilnadu.shop from single-ad campaigns to an automated broad-targeting account structure, focusing our efforts on rapid creative testing (Creative Sandbox) to discover winning hooks. We integrated server-side conversion tracking.

03 — Execution & Creative

We designed over 100 variations of social videos, focusing on customer pain points, regional styling, and unboxing reviews. We set up Server-Side API tracking to resolve attribution gaps caused by browser updates.

High-contrast, fast-paced, native-style social videos that look user-generated but maintain clean typography and a premium aesthetic.

04 — Key Takeaways

• Broad targeting combined with strong regional creative hooks outperforms narrow demographic targeting.
• Server-side tracking reveals up to 30% more accurate purchase data that browser pixels miss.
• The first 3 seconds of a product video represent 80% of its performance contribution.